How to Promote Your Website

With everyone using the internet and being on their mobile device 24/7, businesses can greatly benefit from having an online presence. This means that as a business owner you understand the effect of a well-engineered website. A well-marketed website enables you to successfully promote your products, brand or services in the digital realm – hence, meeting your business goals.

 

So how do you promote your website?

 

Well, in order to know if you are utilising your site to the fullest, you must ask yourself these following questions:

  • Are you promoting your brand to the right market?
  • Are you getting visits from your website?
  • And if so, are you generating leads and making sales?

 

Below are the top reasons why businesses invest in a website:

  • Gain Online Presence (Branding)
  • Feature & Sell Products and/or Services (Sales)
  • Inform or Educate (being considered an Authority in their Niche)
  • Build Online Relationships (become a Reputable Brand that People Can Trust)

 

Given the statements above, you can see why it is crucial for you to take the necessary steps to ensure that you are doing your part when it comes to promoting your website.

 

Here are the basics on how to market your website effectively online:

 

Search Engine Marketing

As the name implies, Search Engine Marketing’s purpose is to create online visibility in search engines – specifically Google. A study shows that search engines still takes the lead compared to social and email marketing.

Depending on your budget, you may opt to get an SEO or PPC specialist to help you with this – or you may want to learn to do it yourself.

 

On-Page SEO

When it comes to […]