There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.
To date, there are six major social media platforms that are being used for social media lead generation purposes, and in this article, we will be tackling two of the most popular ones which would be Twitter and Facebook. Now if done correctly, these can become lead-generation machines that can catapult your business in a whole new level.
Related: Online Lead Generation Services: Tips, Tricks and Techniques in Getting Quality Leads
Twitter works well for small businesses whose main investment is time – especially if you’re focused on growing your leads organically.
In generating the right leads for this platform, you have to build a target audience who resonates with your brand; what you’re about and what you have to offer.
With this platform, it’s easy to locate your potential customers by simply using Twitter Search. Use job titles, keywords, locations and include hashtags (#) in the mix. Once you’ve defined your audience, you can start to reach out to your market.
Start off by “Liking,” “Retweeting,” “Commenting,” and sharing your own content. This […]