There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.

To date, there are six major social media platforms that are being used for social media lead generation purposes, and in this article, we will be tackling two of the most popular ones which would be Twitter and Facebook. Now if done correctly, these can become lead-generation machines that can catapult your business in a whole new level.

Related: Online Lead Generation Services: Tips, Tricks and Techniques in Getting Quality Leads

Twitter

Twitter works well for small businesses whose main investment is time – especially if you’re focused on growing your leads organically.

In generating the right leads for this platform, you have to build a target audience who resonates with your brand; what you’re about and what you have to offer.

With this platform, it’s easy to locate your potential customers by simply using Twitter Search. Use job titles, keywords, locations and include hashtags (#) in the mix. Once you’ve defined your audience, you can start to reach out to your market.

Start off by “Liking,” “Retweeting,” “Commenting,” and sharing your own content. This […]

Every digital marketer recognizes the importance of online lead generation services and the role it plays in helping a business grow. The objective of generating quality leads is to convert these into paying customers. This means that you need to attract the right market to visit your website, have your visitors give out their personal information and hope that they want or need your product or service.

With that in mind, here are some tried and tested tips when it comes to targeting the right audience for your brand – and how to retain and have them visit your site more often.

Quality Content

It is undeniable that producing quality content is vital and important when it comes to building your lead generation marketing strategy.

It has been proven that majority of the people who visited your website chanced upon a content that was meaningful enough to them that it led them to browse through your site. This is why your blog is a powerful lead generation tool and an awesome content marketing booster when it comes to providing additional value to your audience.

This is the beauty of content marketing – you create a delightfully interesting or informative copy to lure people who are within your niche, towards your site. And the best part is that this tactic is three times more effective than traditionally marketing – plus it costs 62% less!

In building your content marketing strategy and incorporating this to your online lead generation techniques, you need to define your market. From there, generate blog posts, ebooks, landing pages, videos and […]

With everyone using the internet and being on their mobile device 24/7, businesses can greatly benefit from having an online presence. This means that as a business owner you understand the effect of a well-engineered website. A well-marketed website enables you to successfully promote your products, brand or services in the digital realm – hence, meeting your business goals.

So how do you promote your website?

Well, in order to know if you are utilising your site to the fullest, you must ask yourself these following questions:

• Are you promoting your brand to the right market?
• Are you getting visits from your website?
• And if so, are you generating leads and making sales?

Below are the top reasons why businesses invest in a website:

• Gain Online Presence (Branding)
• Feature & Sell Products and/or Services (Sales)
• Inform or Educate (being considered an Authority in their Niche)
• Build Online Relationships (become a Reputable Brand that People Can Trust)

Given the statements above, you can see why it is crucial for you to take the necessary steps to ensure that you are doing your part when it comes to promoting your website.

Here are the basics on how to market your website effectively online:

Search Engine Marketing

As the name implies, Search Engine Marketing’s purpose is to create online visibility in search engines – specifically Google. A study shows that search engines still takes the lead compared to social and email marketing.

Depending on your budget, you may opt to get an SEO or PPC specialist to help you with this – or you may want to learn to do it yourself.

On-Page SEO

When it comes to […]